Nik.
Brand / Web / AI VideoPortfolio 2026

Design Meets AI.

Nik — Digital Media Designer
01Brand IdentityWordmarks, systems, art direction
02WebsitesEditorial layouts, real motion, fast pages
03Performance CreativeCreative systems behind seven-figure ad accounts
04AI Video & MotionConcept to final cut, at AI speed
Enquiries openBook a call →
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6 Years of Craft 120+ Projects Built with AI
Nik — the film
▶ The film assets/promo.mp4
The film 0:20

How the work
gets made.

Twenty seconds on the studio, the process, and where AI actually earns its place.

01Brand02Web03Ads04AI Video

Selected work.

03 projects · open a row
Ecommerce designShopify buildStatic ad creativeAI video adsArt direction

A menswear label that needed a storefront and a creative engine to feed it — both built from the same art direction.

Envisxge sells menswear direct, which means the storefront and the advertising are the same job — if the ad and the landing page do not feel like one brand, the click is wasted.

The art direction is deliberately narrow: black-and-white editorial photography, a single aqua accent, and thin high-contrast display type. “Beyond Compare” runs across the hero as a full-bleed lockup so the campaign reads before a single product does.

The store itself is built on Shopify so the team can merchandise without me. Product grids, collection pages and the checkout flow were designed around a catalogue that changes constantly.

The creative engine sits on top: static ads and AI-generated video spots produced from the same direction, so paid social always matches whatever the storefront is running.

envisxge.com ↗
Menswear / DTC 2026
envisxge.com
Envisxge — Homepage — full scroll, top to bottom
assets/envisxge-site-1.jpg
envisxge.com/products
Envisxge — Product detail and merchandising
assets/envisxge-site-2.jpg
Envisxge creativeEnvisxge creativeEnvisxge creativeEnvisxge creativeEnvisxge creativeEnvisxge creative
AI video creative — 18s, paid social
assets/envisxge-video-1.mp4
AI video creative — 14s, paid social
assets/envisxge-video-2.mp4
The site · Product page · Static ads · Video ad 01 · Video ad 02
Concept & scriptAI motionBrand filmEdit & gradeSound

A contractor with a camera roll full of job sites and not one frame of usable footage — so the footage was built from the photographs.

Maleni build and restore property — facades, interiors, pools, the work that leaves a site looking nothing like it did. What they had to show for it was a phone camera roll: site photos, finished rooms, a crane against a building. Good evidence, no film.

A shoot was not on the table — not the budget, not the timeline, and half the jobs were already finished and handed over. So the film was built the other way round: their existing stills became the raw material, and generative motion did the work a camera crew would normally do.

The direction stayed human. Shot order, pacing, where the cut lands, what the piece is actually saying — none of that is a prompt. AI handled execution; the film was still directed.

It ships as a vertical cut for paid social, plus a separate landscape brand plate for the top of their site — same world, same grade, two places to put it.

Not public
Construction / Restoration 2026
Brand plate — site hero loop
assets/maleni-hero.mp4
Promotional film — full cut, sound on
assets/maleni-film.mp4
Maleni creativeMaleni creativeMaleni creativeMaleni creativeMaleni creativeMaleni creative
Brand plate · The film · Source photography
Listing filmsProperty reelsInterior motionPaid social cuts

Property is sold on atmosphere. These are listing films built to make a space feel walked‑through long before anyone books a viewing.

9:16
Reels, Shorts, TikTok
4:5
Feed and paid social
16:9
Listing pages and portals
Cuts
6s hook, 15s, 30s walkthrough

The film above is client work, cut and graded. The four loops under it are produced rather than filmed — same direction, same grade, no crew. Both routes end up in the same edit.

Property 2026
Property film — full cut
assets/realestate-lead.mp4
Interior push — living space
assets/realestate-1.mp4
Exterior reveal — golden hour
assets/realestate-2.mp4
Detail — kitchen and island
assets/realestate-3.mp4
Vertical listing reel — terrace
assets/realestate-4.mp4
Property film · Living · Exterior · Kitchen · Reel
Inside the studio How it actually gets made
Reviewing layouts
Reviewing layoutsassets/broll-1.mp4
Reviewing layouts
Print, in hand
Print, in handassets/broll-2.mp4
Print, in hand
The wall
The wallassets/broll-3.mp4
The wall
The Studio
Who does the work
p. 05
Nik, seated
assets/portrait-studio.jpg

One designer,
full stack.

I design brands, build websites and make the advertising that runs on top of them. Six years of it — first inside agencies, now independently.

Most designers stop at the logo or the layout. I kept going into the part where design meets money: the ad account, the landing page, the creative that has to keep performing after launch week.

Trained in design theory. Sharpened on performance data.

01

Brand Identity

Wordmark, palette, type system and art direction — built to hold up in a favicon and on a billboard.

02

Websites

Strategy, copy, design and build. Shopify, Webflow, Framer or hand-coded, chosen around whoever maintains it after handover.

03

Performance Creative

Static and video ad creative built as a testing system — the work that keeps a seven-figure account from fatiguing.

04

AI Video & Motion

Concept to finished cut using generative tooling where it earns its place. Human direction, AI execution speed.

06.
Years designing brands, sites and campaigns
7-Figure.
Ad spend scaled across client accounts
120+.
Projects shipped end to end
3 Weeks.
Typical turnaround for a full brand site
01DiagnoseA call, an audit, a written point of view.
02DirectTerritory, tone, type and colour agreed up front.
03DesignWeekly output, comments in place, no black box.
04DeployBuild, QA, analytics, handover, 30 days of support.
In Their Words
Client reviews
p. 06

What clients
actually say.

The work is the argument. These are the people who paid for it.

Nik in the studio
“
Your client's own words go here.
Awaiting real quoteEnvisxge
“
Your client's own words go here.
Awaiting real quoteMaleni
“
Your client's own words go here.
Awaiting real quoteReal estate
Enquiries
Start a project
p. 07

Tell me what you're building.

Thirty minutes on a call. You leave with a point of view whether or not we work together.

Nik, mid-conversation

Goes straight to work@nikmakes.com. I read every one myself.

What does a project cost?

Brand identity starts in the low five figures. Full brand and website engagements run higher depending on page count and platform. Performance creative runs as a monthly retainer. I quote a fixed price after the first call — no hourly surprises.

How fast can you start?

Usually within two weeks. I take a small number of projects at once so the work gets real attention rather than being queued behind five other accounts.

Where does AI actually fit?

In execution speed, not judgement. It lets me explore twenty directions instead of three and ship campaign volume a small team could not. Direction, taste and the final cut stay human.

Do you write the copy too?

Yes, for most projects. Design and words are the same job — a layout built around placeholder text falls apart the moment real sentences arrive.